Music press has changed. So should its publicists.
Established in 2017, Lucky Bird Media is a creative PR agency with an innovative business structure that allows senior publicists and creatives to work as equal and autonomous partners. This flexibility enables them to explore alternative approaches to the constantly changing press landscape as boldly and uniquely as they please — and therefore, make a true impact on clients’ careers.
Daniel Cooper
Philadelphia, PA
Daniel Cooper started going to music festivals when he was two months old and never really stopped. Raised by a music-obsessed mother, he tried his hand at promoting, booking, managing and everything in between (all while interning and bartending), but nothing felt as right as raving about music he loves. He was a co-founder of the Pinball Sessions, a music recording and video project outside of Toronto, and Homebase Publicity. He went to work with Seattle’s HearthPR in early 2016 where he led campaigns for artists like Courtney Marie Andrews, Joshua James, Dori Freeman and many, many more. Daniel founded Lucky Bird Media in December of 2017 with the goal of creating a space for a collective of publicists to work autonomously and finding an alternative to traditional publicity companies.
Jake Lanier
Washington D.C.
Jake Lanier fell in love with live music while living in Athens, GA and completing a Marketing and Music Business degree from the University of Georgia. Before joining Lucky Bird Media, he served as the Director of Media Relations at New West Records in Nashville, TN where he contributed to national, tour, and festival publicity campaigns for a diverse roster of emerging, established, and GRAMMY Award-winning artists including Ben Folds, Rodney Crowell, Justin Townes Earle, JD McPherson, All Them Witches, Caroline Rose, Ron Gallo, Nikki Lane, Andrew Combs, Aaron Lee Tasjan, Lilly Hiatt, The Nude Party, and many more. Prior to New West, Jake was an Associate Publicist at the music PR firm Sacks & Co. working with artists such as Chris Stapleton, The Arcs, Anderson East, Rayland Baxter, The Steep Canyon Rangers, and Watkins Family Hour, and helping to organize and promote the Grand Reopening of Nashville’s Historic Ryman Auditorium. His career in music publicity began as a tour publicist for Emilee Warner, assisting in PR campaigns for Third Man Records, Thirty Tigers, Yep Roc, Jim Lauderdale, Shooter Jennings, and Pokey LaFarge, as well as event management for The Bluegrass Situation.
Follow Jake on Instagram at @jklanier (spoiler: it's mostly pictures of other people playing music).
Maddie Corbin
New York, NY
Maddie’s career in music began at the age of twelve at a dive bar in the Midwest. She credits her dad who brought her, and whose affinities for alternative music and cheap beer she proudly shares. Maddie received her Bachelors in Journalism from the prestigious E.W. Scripps School of Journalism at Ohio University and quickly took up posts including Copywriter at Nelsonville Music Festival and Promotions Manager at WWCD 102.5 The Alternative Station. In 2016, Maddie relocated to New York to join Grandstand Media, working on PR campaigns for Grammy-nominated and globally renowned artists like Fleet Foxes, CHVRCHES, Japandroids, Little Dragon, Middle Kids, The Naked and Famous, and Blood Orange, alongside labels such as Nonesuch, Captured Tracks, Domino Records, Frenchkiss Records and more. In 2018, Maddie shifted to Lucky Bird and has since helmed countless campaigns for emerging artists like Twain, Katy Kirby, Buck Meek of Big Thief, The Bygones, David Wax Museum, Matthew Logan Vasquez, Bridget Kearney of Lake Street Dive, Pearla, and Lila Blue to name a few, while teaming up with taste-making labels like Keeled Scales, Mama Bird Recording Co., Righteous Babe Records, Mushroom Group, Flying Nun, Island Records, and Signature Sounds.
For a decade, Maddie has dedicated her creative energy and strategic instincts to forging holistic partnerships with artists around the world, driven by a love for each client’s music as well as a deep care for the sustainability of their career. In addition to her role as Partner and Senior Director of Publicity at Lucky Bird, Maddie is a Co-Founder of First City Artists, a boutique artist management and label services company based in New York, and the Talent Curator of Folk Feasts at Stissing House in upstate New York.
Eric Bennett
Philadelphia, PA
Eric’s keen ear for music developed while attending country shows in upstate New York casinos with their grandparents in childhood and they have only grown more enthusiastic since. They found numerous avenues for music celebration and discovery at WCDB in Albany, the radio station that also serves their alma mater, SUNY Albany, where they earned a Bachelor’s in Communications and Media Studies. While curating radio programming, they also served as WCDB’s Events Coordinator and General Manager.
Entering the press world through an internship at Planetary Group before finding themselves right at home with Lucky Bird Media, Eric launched publicity campaigns for emerging Pittsburgh bands Rave Ami and The Zells. In their spare time, Eric co-hosts the Endless Scroll podcast, a show dedicated to music, the internet, and where those two things intersect. They are also a freelance arts & culture journalist with bylines at Paste, The Alternative, The Grey Estates, and more.
Find Eric on Twitter at @violet_by_hole and see them share what’s caught their ear the most lately.