RD_LuckyBird_logo_icon_BLK_12_15_17.png
 
 

Music press has changed. So should its publicists.

Established in 2017, Lucky Bird Media is a creative PR agency with an innovative business structure that allows senior publicists and creatives to work as equal and autonomous partners. Most having experienced and exited more traditional music companies, LBM’s partners and team members deliberately function free from overhead expenses, internal hierarchy, and campaign templates. This flexibility enables them to explore alternative approaches to the constantly changing press landscape as boldly and uniquely as they please — and therefore, make a true impact on clients’ careers.

 

Daniel Cooper
Philadelphia, PA

Daniel Cooper started going to music festivals when he was two months old and never really stopped. Raised by a music-obsessed mother, he tried his hand at promoting, booking, managing and everything in between (all while interning and bartending), but nothing felt as right as raving about music he loves. He was a co-founder of the Pinball Sessions, a music recording and video project outside of Toronto, and Homebase Publicity. He went to work with Seattle’s HearthPR in early 2016 where he led campaigns for artists like Courtney Marie Andrews, Joshua James, Dori Freeman and many, many more. Daniel founded Lucky Bird Media in December of 2017 with the goal of creating a space for a collective of publicists to work autonomously and finding an alternative to traditional publicity companies. He’s trying his best.


Jake Lanier
Washington D.C.

Jake Lanier fell in love with live music while living in Athens, GA and completing a Marketing and Music Business degree from the University of Georgia. Before joining Lucky Bird Media, he served as the Director of Media Relations at New West Records in Nashville, TN where he contributed to national, tour, and festival publicity campaigns for a diverse roster of emerging, established, and GRAMMY Award-winning artists including Ben Folds, Rodney Crowell, Justin Townes Earle, JD McPherson, All Them Witches, Caroline Rose, Ron Gallo, Nikki Lane, Andrew Combs, Aaron Lee Tasjan, Lilly Hiatt, The Nude Party, and many more. Prior to New West, Jake was an Associate Publicist at the music PR firm Sacks & Co. working with artists such as Chris Stapleton, The Arcs, Anderson East, Rayland Baxter, The Steep Canyon Rangers, and Watkins Family Hour, and helping to organize and promote the Grand Reopening of Nashville’s Historic Ryman Auditorium. His career in music publicity began as a tour publicist for Emilee Warner, assisting in PR campaigns for Third Man Records, Thirty Tigers, Yep Roc, Jim Lauderdale, Shooter Jennings, and Pokey LaFarge, as well as event management for The Bluegrass Situation.

Follow Jake on Instagram at @jklanier (spoiler: it's mostly pictures of other people playing music). 


Maddie Corbin
New York, NY

Maddie’s career in music began at the delightfully inappropriate age of twelve, at a dive bar in the Midwest. She attributes its origin to her dad who brought her, and whose equally fervent affinities for alternative music and cheap beer she proudly shares. These interests boded well within the prestigious E.W. Scripps School of Journalism at Ohio University, where Maddie graduated with a Bachelor of Science in Journalism, as well as during her whimsical stints as Promotions Manager at WWCD 102.5 The Alternative Station and Independent Publicist for several key players in the growing music community of Columbus. In 2016, Maddie joined Grandstand Media in their NYC office and spent nearly two years assisting with a vast range of acts including Fleet Foxes, CHVRCHES, Japandroids, Little Dragon, Middle Kids, Blood Orange, The Lone Bellow, Sasquatch! Festival and many more, while simultaneously leading campaigns for emerging artists such as Twain, Buck Meek, Space Above, Acid Tongue, Oliver Hazard, and Sun June among others. 

If Maddie isn’t exploiting alliteration on behalf of the best band you don’t know yet, she’s just as wordily endorsing outdoor activities, Bill Murray or some playful goat she once met. Embrace her babble on Twitter at @maddiecorbin or Instagram at @maddiecorb.


Eric Bennett
Philadelphia, PA

Eric’s keen ear for music developed while attending country shows in upstate New York casinos with their grandparents in childhood and they have only grown more enthusiastic since. They found numerous avenues for music celebration and discovery at WCDB in Albany, the radio station that also serves their alma mater, SUNY Albany, where they earned a Bachelor’s in Communications and Media Studies. While curating radio programming, they also served as WCDB’s Events Coordinator and General Manager.

Entering the press world through an internship at Planetary Group before finding themselves right at home with Lucky Bird Media, Eric launched publicity campaigns for emerging Pittsburgh bands Rave Ami and The Zells. In their spare time, Eric co-hosts the Endless Scroll podcast, a show dedicated to music, the internet, and where those two things intersect. They are also a freelance arts & culture journalist with bylines at Paste, The Alternative, The Grey Estates, and more.

Find Eric on Twitter at @violet_by_hole and see them share what’s caught their ear the most lately.